https://carlyconsults.com/home daily 1.0 2024-11-12 https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/01ea181e-38ba-4751-adbb-1ccdad4572d3/Carly+Sutheralnd+Pic.jpeg https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/253667b3-2e51-4b3f-9e96-f675e37e47fb/giphy-1.gif https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/ba73b036-7359-47d6-b4f4-9dfc5b8b4f62/giphy-3.gif https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/dff7e805-400e-48fe-8a10-c322faaa6811/Carly+Sutherland+-+Portfolio.jpg https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/337d1ac5-bfa3-4011-85ae-c903763037d9/1670366734895.jpg https://carlyconsults.com/about daily 0.75 2024-11-12 https://carlyconsults.com/contact daily 0.75 2024-11-12 https://carlyconsults.com/work daily 0.75 2024-11-12 https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/149a489d-88a6-4743-8253-acf1469cf6b8/Screen+Shot+2021-02-24+at+11.24.18+AM.png https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614309930383-QTA0XF59VLO2XDX465H6/narcos_netflix.jpg Work - Netflix Narcos Work while at Alma DDB Agency | Streaming Objective: Generate and sustain interest in Netflix’s Narcos Season 2 for existing followers and target new audiences through earned media and entertaining content. Insight: While conducting research and social listening from Season 1, we found a lot of viewers jokingly discuss how they would be fluent in Spanish by the end of the show. We also know, culturally, that ‘bad words’ are the most fun to learn. Idea: Learn Spanish with Narcos. In keeping with the edgy tone of the show and what audiences want, we only taught profanity and slang words. https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614306587008-JQWSPI5RJW9KOELUBGIS/Chive+1x1.png Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614306627960-YAFZ3M83E05CRMAUX89G/Chive+3x1.png Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614304898710-BK3KETIUFPAAH6EZXNF4/Screen+Shot+2021-02-25+at+5.56.11+PM.png Work - WerkShoppe Consulting Client for King Marketing | DTC Puzzles Background: WerkShoppe is a founder-led DTC brand where artistic collaborations with emerging and established artists are turned into creative products. To launch the brand, they came to King Marketing for its growth strategy expertise with fast-growing DTC brands. My role: Brand and Go-to-Market Strategy Target Strategy Channel & Content Strategy Creative Strategy Social & Email Guidance https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614305871193-9K8MAYLONNW7EDCQQ2HB/Werkshoppe.png Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614554526167-DHA9D4ZRWBO3QBX1GCXT/giphy.gif Work - Cinnamon Toast Crunch Work while at Alma DDB Agency | CPG Objective: Bring the in-the-bowl, multi-sensorial experience of eating Cinnamon Toast Crunch out-of-the-bowl, to get Latweenos (Latino tweens) to live the IRL experiences they crave. Campaign: Transported Latweenos into an unexpected, mind-blowing universe where Cinnamon Toast Crunch made awesome moments even more awesome. We used GIFs, memes, stickers, interactive stories, and more. Campaign Results: Sales numbers are confidential but we did have to pause media because they sold out of product. https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1614311185823-LQMI0VFWWY0FJN0OY606/MP2_BrandSpotlight.jpg Work - Sol Beer | Molson Coors Work white at Alma DDB Agency | Beer Objective: Launch Sol beer in the U.S. Campaign: Fully integrated; broadcast, Spotify, owned social channels launch, paid social: Instagram, Facebook, Snapchat; YouTube Director’s Mix, OLV, Programmatic, Search, Site launch. https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/0a1e2678-c65c-4de1-a962-2005f534fd0d/narcos.jpg Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/c5b43d45-ab9d-4494-a563-c22dbb27e3fe/Sol_beer_new_campaign2018-19.jpg Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/889819a4-283a-49e5-b2c4-0c27cb20a77d/CTC-cinnamojis.jpg Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/4e5b42a7-47b8-4d76-aafb-7610a97a0333/kpwsidm5lavgdydroibq.jpg Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/d2809874-f9e5-4740-acd0-c6b567ff0668/3PUB_MOP_LP_1OrderAhead_2336x1040_3-column-desktop.jpg Work https://images.squarespace-cdn.com/content/v1/5e5c3598e925e0699b8566ff/1613968833081-SI24UUN7N5AMEQ5DYFBM/Book+Worm+-+c.jpg Work https://carlyconsults.com/f-and-q daily 0.75 2024-11-12 https://carlyconsults.com/get-started daily 0.75 2025-05-09 https://carlyconsults.com/get-started/p/relationship-with-youothers-gd8k2 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://carlyconsults.com/get-started/p/relationship-with-others-ls89p monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://carlyconsults.com/get-started/p/relationship-with-you-c95c2 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You