I have 18 years of hands-on brand, research, and commercial strategy work from inside Fortune 100 agency teams, to independent consulting, to founding and running a startup.

I've launched and relaunched brands, products and services, run consumer and B2B research, led digital transformation engagements, built CX audits, and developed go-to-market frameworks across more than a dozen industries.

I also founded my own tech startup, where I wrote the full commercial acquisition thesis; problem framing, comparable exits, strategic buyer landscape, and market trend analysis.

I now work with investor teams as their commercial research and GTM strategy partner on deals.

Education & Certifications

• Design Thinking for Innovation | IDEO, February 2023.

• From Ideas to Action | IDEO, March 2023.

• Design Thinking for Innovation | University of Virginia, Darden School of Business. 2020

• Media, Information & Technoculture, BA Honours Specialization | Western University, Canada 2004-2008

• Level II Certificate in Writing | Western University, Canada 2006-2008

Awards & Recognition

• Cannes Lions

• Effies

• Clios

• D&AD

• One Show

• The Webby Awards

• FIAP

• The A List Hollywood Awards

• New York Festivals Advertising Awards

• The American Advertising Awards

• El Sol