18+ year Commercial Strategist.
I've run consumer research and behavior change strategies for Fortune 100s, built launch plans for startups, led digital transformation and CX audits for legacy companies across CPG, fintech, beverage, beauty, healthcare, B2B tech, QSR, retail, entertainment, and more.
Services
Commercial Due Diligence & GTM Strategy
Your deal team can stress-test the numbers. But, a spreadsheet can’t see macro cultural shifts, fading brand relevance, or consumer behavior trends that threaten your growth thesis.
Most commercial due diligence comes from consultants who've read about industries. I've worked inside them.
Built the GTM strategy behind Paybright/Affirm ($264M) and Mayday/Apple acquisition.
Fixed-fee, scope-defined. No 200-page deck full of charts you'll never read. A tight, direct report with a clear point of view.
Tap me for commercial diligence and GTM strategy.
Brand GTM Narrative & Activation Strategy
I do brand, go-to-market, innovation and experience strategies for Fortune 500 companies and startups.
I work directly with brands or partner with creative companies and consultancies.
Categories include: CPG, Ecom/DTC, QSR, Media & Entertainment, Retail, Alcohol & Beverage, Financial & Insurance, Tech, Auto, Beauty, Healthcare and Nonprofits/Foundations.
Tap me for fractional brand marketing, innovation strategy consulting projects, and “micro retainers” for social impact organizations, value-aligned brands and products.
Jeremy Bell, Founder & CEO of Mayday (acquired by Apple)
“I have nothing but positive things to say about Carly, and the work she did helping us define the Go-To-Market strategy for Mayday.
Her contributions have been invaluable, and I'd highly recommend her to other startup founders.
Throughout our work together, she clearly had a deep understanding of the GTM process, including everything from content, channels, creative, audience, and media plans, as well as the resources required to get it all done.
Her ability to define our GTM plan and help us recruit and onboard key team members was impressive and immensely helped in the transition from strategy to execution.
Her passion for working with startups like Mayday is evident, and it was a pleasure to have her on the team.”