Hey, I’m Carly.
I help established brands and startups with easy-to-implement go to market and communications strategies.
How campaign planning feels now
How campaign planning should feel
Visit my portfolio here
A few of my favourite things:
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Stuck in the sea of sameness? Finding the whitespace, unique positioning, and key messaging will help you stand out.
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Marketing program and team design, roles & responsibilities, actionable frameworks for leading effective teams and integrated campaigns.
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An actionable blueprint that includes the positioning, communications strategy, audience segments, campaign journey map, messaging, channel, content, creative strategy and KPI frameworks.
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Go beyond general demographics. Detailed target playbooks including psychographics, behaviors, motivators, barriers, what to say and where to reach them.
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Mapping out all potential touchpoints from awareness campaigns through to loyalty and retention. Illuminate all gaps and opportunities for create an extraordinary consumer experience.
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A playbook for the roles and goals of each channel, data-driven insights that guide content and optimal formats based on various goals.
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I partner with creative teams and media buyers to guide creative assets, layering on campaign performance, cultural, contextual and customer insights.
Jeremy Bell, Founder & CEO of Mayday
“I have nothing but positive things to say about Carly, and the work she did helping us define the Go-To-Market strategy for Mayday.
Her contributions have been invaluable, and I'd highly recommend her to other startup founders.
Throughout our work together, she clearly had a deep understanding of the GTM process, including everything from content, channels, creative, audience, and media plans, as well as the resources required to get it all done.
Her ability to define our GTM plan and help us recruit and onboard key team members was impressive and immensely helped in the transition from strategy to execution.
Her passion for working with startups like Mayday is evident, and it was a pleasure to have her on the team.”