Alright, what do you do?

Drawing on my 17 years of working on Fortune 50 and 100 brands at award-winning advertising agencies, I’ve found a way to productize strategic services. Why? Because for too long, strategy has been overly complicated and inaccessible, making it either too expensive or too lengthy of a process for brands that just need focused help.

So what I do is help brands uncover what their business or communications problem is, then I provide tangible strategies to help solve them.

Tell me more about your background so I know you’re legit.

In my most recent agency role, I was the Group Strategy Director for a team of Experience Strategists and Content Creators. Our department was coined the Content & Experience team because we did everything from communications strategies to consumer journey maps, targeting strategy, creative strategy, content creation, to campaign measurement and reporting. My role was essentially a consultant across the agency’s 15+ clients and was brought in to help them solve problems.

Prior to that, I worked at DDB / Tribal / Track Toronto where I led integrated campaigns and later focused on e-CRM, consumer journeys, content strategy, and loyalty programs.

Some of my past clients:

  • Financial & Insurance: State Farm, PNC Bank, Wells Fargo, Affirm, Manulife Financial

  • QSR: McDonald’s, Chipotle, 7-11

  • Streaming/Content: Netflix, Amazon Music, Nickelodeon, Paramount+, Harlequin, Discovery+

  • Tech: Google, Amazon, Samsung

  • Alcohol and Beer: Sol, Miller Lite, Coors Light, Diageo

  • CPG: Pepsi, Clorox, Cinnamon Toast Crunch, Purina, Kingsford, McCormick, Quaker, Kraft, Gleem, FritoLay

  • Hair/Beauty/Skincare: Herbal Essences, OAM Skincare by Ciara, K-Y, Queen V, Herbal Essences, Pantene, Dove

  • DTC/Founder-led: Outer, Clevr, Tache, Nickson, Werkshoppe, Tile

  • Travel & Tourism: Marriott, Carnival

  • Pharma and Healthcare: Memorial Sloan Kettering, Trulicity, Dexcom, MedCan

  • Automobile: autoTRADER, Subaru, Go Auto, Jeep

  • Retail/Apparel: JCPenney, Electrolux, Frigidaire, Reebok, The North Face, TJX

  • Non-profit/Government: Boys & Girls Club, Crime Stoppers, Tobacco Free Florida

Who do you typically work with?

  • DTC brands and startups that aren’t quite ready to hire an agency

  • Agencies & Consultancies that need support

  • I wish dogs were on the list; they’re the best

What don’t you do?

Art direction, design, copywriting, production, media buying, coding/development, advanced analytics, SEO, PPC, PR, technical digital strategy, conversion funnel optimizations, etc. But, I have capable partners for all of these things and always look to refer great clients to my network.

What was your craziest job?

Grounds maintenance summer student at a cemetery. I might write a book about it one day.